From Strategy to the implementation of CRM systems

The decision to implement a Customer Relationship Management Project (CRM) has a dramatic impact on internal organization and operations, as well as on economics. Interaction Group supports our client in finding and tuning the right answers to:

  • Why use a (new) CRM?
  • Which is the expected business value out of it?
  • Which will be the impact on the current operationse?
  • Which areas to involve during the project lifecycle (assessment, implementation, deployment)?
  • Which is the best way to calculate project ROI?

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