Interaction Group can support clients managing and fulfilling internal customer databases using the most advanced direct-marketing techniques.

A richer interaction with customers will in fact increase performance of those companies whose data would have been reorganized, managed, and controlled their information assets.

Interaction Group support will enable a better communication through:

• Customer Segmentation. Customers can be easily segmented using "standard" segmentation criteria (demographics, gender, age range, etc.), but also according to business needs and policies.
• Direct Marketing Strategy Definition. Each customer segment will be subject to different interaction strategies to maximize customer experience.
• Interaction Media Definition and Coordination. In order to interact with customers in an integrated and harmonized way direct marketing strategies must be deployed coherently on the various media; Interaction Group helps its clients to do so.
• Deployment. Interaction Group can deploy and implement direct marketing activities.
• Analysis of results. Impact and result of deployement will be analysed and monitored.
• Database Fulfillment. Customer interactions and feedbacks will be input in the marketing database to increase company knowledge and to drive a new direct marketing cycle.