 Vectrix CRM
|
This project is extremely challenging due to the Vectrix Corporation scenario:
- Subsidiaries in three different countries located in Europe and USA
- Outsourcing of all non-core internal activities
- Due to the innovative product and marketing policies business needs are constantly changing
Interaction Group to support Vectrix Corporation in dealing with this scenario has leveraged its consultancy skills (market analysis, business requirement analysis, software application lifecycle management) but also shared the risk of working in a fast changing where each business need might become obsolete in very short timeframe.
To success Interaction Group has acted not as the "usual" consultant firm, but become part of the Vectrix Corporation expanded organization, maximising implementation speed and flexibility offered by Microsoft CRM.
Project is split in three phases:
- Basic: the basic CRM functionalities that would allow Vectrix Corporation to design, and test the basic business functions
- Advanced: using basic test outcomes Interaction Group implmented a flexible CRM that would support business processes during routine operations
- Continuous Improvement: Interaction Group with Vectrix Business Managers supports and implements all those changes that are required making the business plan reality
This step by step approach has enabled a smooth growth of all CRM functionalities aligned to the business needs.
|
