(PK) - Precious Knowledge, is our proposal to increase customer loyalty and to move from data to knowledge.

With PK you can:

• Identify your Best - Customers: identify your top 20% of customers that generates 80% of your turnover and then drive your advertising budget accordingly.
• Identify your Risk - Customers: identify customers at churn risk and act to minimize that risk.

Interaction Group supports our clients to get practical results making the right balance of different know-hows and expertise on Customer Marketing, Information and Communication Technology, and Business Process Reeingineering.